Internet of things (IoT) is a network of electrical devices connected with each other through the internet and help businesses achieving their goal.
The device could be smartphones, laptops, tablets, computers, smart TVs, vehicles, smart home appliances, door locks, wearable devices like smartwatches, heart and blood pressure monitors.
These devices use sensors to collect and exchange data from their environments with the help of the internet.
.Role of an Internet of things in marketing
1. Product Design
With the help of IoT, companies can understand, what customers actually expect from their brands, which will help to improve their product quality and design.
Internet of things not only helps to increase the product quality, but it also helps to forecast the demand and plan for new products.
2. Analyze customer’s behavior towards your brand
IoT helps digital marketers to understand the behavior of customers from start to finish, and it gives a clear view of where the customer is in their buying journey.
It also helps to analyze the needs of the consumer, purchasing pattern, what trends impact the purchasing pattern of consumer, and location that allows marketers to customize the products accordingly. IoT can provide more accurate information about consumer’s taste and preference.
3. Big Data
Smart devices allow marketers to gather a lot of data about consumers which is used for effective marketing campaigns.
Big data provides more accurate insights that help marketers to reduce risk and increase opportunities.
4. Customer Insights
With the help of smart devices, one can read consumer’s mind. Smart devices provide a huge amount of data which gives deeper and key insights about customers.
data from smart devices used to understand the everyday lifestyle of consumers. It allows digital marketers to promote products based upon collected data.
5. Data tracking
Data tracking from IoT devices help marketers to predict when a customer needs a particular product or services. It also used for timing of sales and the real-time customer insights help marketers to boost sales.
6. Better Customer Experience through Personalization.
Personalization is an effective way to reach, engage and target audiences. IOT helps businesses to connect with their customers on a real-time basis. It helps to target the audience more accurately, and it improves the effectiveness of the marketing campaign.
7. Marketing automation
Normally marketers spend lots of time, and effort gathering customer data. But IoT helps marketers to save time on gathering and analyzing data. And give sufficient data to run automated campaigns
8. Customer Delight.
In the era of digital transformation, everyone wants the fastest customer service, and it is of utmost importance for every marketer. With the use of real-time data, marketers can respond to their customers faster and provide them with solutions

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