Digital technology is an invisible omnipresent force in our lives, and without it, our societies as we know them today could not exist. We know what technological breakthroughs in computing and machine learning enabled these developments. But why they work so well in societies and cultures all over the world is lesser-known. In this talk, Bob van Luijt will introduce three, high-level, ideas why software works so well based on its ability to adapt to our language. Bob (1985) started his first software business when he was 15 years old. During his late teens and early twenties, he studied music in The Netherlands (ArtEZ) and received a Fulbright scholarship to study at Berklee college of music in Boston. After his studies, he grew his software consultancy business focussing on software enabled business models and products working for a number of enterprise clients in Europe while creating multiple software-art installations which were exhibited at a variety of tech-art and design festivals in Europe and the US. In 2019 he followed the executive eduction program at Harvard Business School and co-founded the machine learning database company SeMI Technologies where he has the role of CEO. He has spoken at over 100 events on the topics of software, business models and creativety in Europe and the US. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx