Soki has a blended background as reseacher, entrepreneur and pianist. She holds a Ph.D. from Karolinska Institutet, a Master of Science in Economics from Handelshögskolan and has been researcher at Harvard. She founded a pioneering company developing mobile applications in Europe and Asia. Today, she advises Sweden's largest healthcare restructuring project, driven by an untiring will to "cure the healthcare system"

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)