Siddharth Narayan plays the lead role, while actress Shruti Haasan replaced Amrita Rao as the heroine.[4] Earlier Ye Maya Chesave fame Samantha Ruth Prabhu was planned as the female lead; but was later replaced by Amrita Rao,[5] since a Hindi dubbed version is probable; and then recently finalized to Shruthi Haasan.[6] Hansika Motwani has been roped in to play the second female lead.[7] The film also had conducted photo shoots with actresses Amala Paul and Nithya Menen, with the latter suggesting that Siddharth wanted Shruti Haasan in the role.

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The film score and soundtrack are composed by Kerala State Film Award winner Rahulraj, who makes his debut in Telugu cinema after an impressive 10 film stint in Malayalam cinema.[8][9][10]

Several photo sessions held on January 17, 2011. The shooting commenced on February 21, 2011. The first audio teaser was released on August 6.