I am a founder and owner of the ROI Communication agency, specialized in Public Relations and book publishing. I am engaged in Public Relations theory and Practice since 1998. I am an associate professor in PR at New Bulgarian University and have consulted and trained in over 100 companies and organizations. I am a speaker at many events in the PR industry in Bulgaria and abroad. I am a TED translator and curator of TEDxNBU.

Among my hobbies are photography and traveling. I have written two professional books: "PRverbs -- What we can learn about PR from Bulgarian Proverbs" and "Politics 2.0". Recently I published my first book with short stories "13 W Stories". I speak Bulgarian, Russian, Spanish, French and English. I am passionate about social media and I am a Webit Consul.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)