Saturn's "Sheet Metal" is one of the most imaginative car spots in recent years, widely lauded for its originality. The ad portrays a number of auto-related scenarios—a car backing out a driveway, bad traffic on a highway, children on a school bus--with no cars involved. Instead, we see hundreds of people moving slowly forward on an overpass, children filing behind a guy dressed a bus driver. At the end of the spot a voiceover drives home the underlying point: "When we design our cars, we don't see sheet metal. We see the people who may one day drive them."