How do you design a good logo? How do you balance the proportions of a logo design? What are the graphic design principles used to create optical balance within a logo?

In this video, we show you the steps it takes and what to look for when trying to balance your next logo. Chris Do and Jelvin Base go over their process to making a logo optically balanced.

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Host– Chris Do
Content Director– Matthew Encina
Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
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Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne