This is WPIX's 20-minute documentary exploring the popular mid-1980s WPIX ad campaign featuring Henry Tillman, a fictional WPIX junior executive whose one job was to find a “big idea” to promote the station — and the obvious choice to promote Channel 11 was the Twin Towers, except poor Henry never got it.

The campaign was a huge success, and is fondly remembered to this day. We've interviewed all the key players in the campaign, including the actor himself.

Learn more about Henry Tillman and the people who made it happen here: http://via.pix11.com/D4quS

Produced by Kim Pestalozzi. Conceived by Rolando Pujol. Copyright 2016, WPIX Inc.