In this episode of Behind the Upload, we speak with Layla Pomper from ProcessDriven.

We'll break down:
* How Layla turned YouTube into her biggest source of leads for her company
* How she simplifies her video production process to consistently put out content
* Why creating a YouTube channel was one of the best decisions she ever made in her life
* And more!

For all the show notes, links, and transcript, head over to behindtheupload.com

Connect with Layla & ProcessDriven:
Layla's YouTube: @Layla at ProcessDriven
Layla's LinkedIn: https://www.linkedin.com/in/laylapomper
ProcessDriven: https://gotothe.link/ProcessDriven
ProcessDriven on Facebook: https://www.facebook.com/groups/officeworkacademy/
ProcessDriven on Instagram: https://www.instagram.com/processdriven.co/
ProcessDriven on LinkedIn: https://www.linkedin.com/company/processdriven

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📺 MORE VIDEOS

Why ProfitWell is Building a Media Network with Patrick Campbell [EP 005]
https://youtu.be/1RrSqkdwEV8

Cartfuel's Evergreen Content YouTube Strategy [EP 002]
https://youtu.be/-GeVdHme5eI

How Jasper.ai Uses Live Streaming to Feature Their Customers [EP 004]
https://youtu.be/8st1_72tt8I

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🛠 TOOLS & RESOURCES

Gear
Logitech webcams - https://ntm.link/logitech-webcams
Blue Yeti microphones - https://ntm.link/blue-yeti-mic
Elgato Stream Deck - https://ntm.link/Elgato-Stream
Elgato Key Light - https://ntm.link/elgato-key-light
Philips Hue Smart lightbulbs - https://ntm.link/philips-hue-smart
Sony A6400 - https://ntm.link/sony-a6400
Sigma 14mm - https://ntm.link/sigma-14mm

Apps
ClickUp - https://www.clickup.com
Loom - https://www.loom.com/home
Adobe Premiere Rush - https://www.adobe.com/sea/products/premiere-rush.htm
Adobe Premiere Pro - https://www.adobe.com/sea/products/premiere.html
OBS Studio - https://obsproject.com
Slack - https://slack.com

Web Tools
Cognito Forms - https://www.cognitoforms.com
vidIQ - https://vidiq.com
TubeBuddy - https://www.tubebuddy.com
Google Search Console - https://search.google.com/search-console/
StreamYard - https://streamyard.com

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⏱ TIMESTAMPS
00:00:00 - Intro
00:01:08 - What is ProcessDriven?
00:02:40 - How It All Started in YouTube
00:05:38 - Initial Gear, Equipment, and Setup
00:06:25 - Initial Strategy - Batching 30 Videos
00:10:25 - How Batching Videos Paid Off in the Long Run
00:13:15 - Make It Work – Making The Most of Your Resources
00:14:50 - Adobe Premiere Rush and Why Efficiency Matters
00:16:50 - Layla’s Ready-To-Go Gear
00:19:37 - Why Monthly Video Themes Didn’t Work
00:21:32 - YouTube as Lead Generator for Business
00:25:22 - Hybrid Learning – Interaction/Community and Classroom/Module-Based
00:30:25 - Why Video Interviews Didn’t Work
00:32:44 - Repurposing Content – Why Video Clipping Works
00:35:33 - Layla’s YouTube Workflow and Deciding on Content
00:38:20 - Why Your Own Analytics is Your Best Source
00:40:50 - Scripts vs Outlines
00:43:42 - Fillers Make Conversations Human
00:44:27 - When Outsourcing a Video Editor Didn’t Work
00:47:17 - Watch Time as a Metric
00:50:25 - Recommended Gear, Equipment, and Setup
00:55:02 - Livestreaming and Recap (Lookback) Videos
01:00:40 - Repurposing Content – Why Video Clipping Works (In-Depth)
01:03:40 - Meet The Team
01:06:06 - Layla’s Pro Tips for Beginners
01:09:12 - Process Structure That Worked

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* Some links go to affiliate programs where we earn a small commission

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