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https://www.jejamescycles.com

“Freedom. That’s why we ride. The freedom to push your limits, hit the perfect line and make a can’t a can.”

Whyte started many, many years ago with just one bike, but that one bike was loaded with more radical innovation than the entire range of most manufacturers. They reset some benchmarks, learnt through trial and error, the biggest lesson realising that, if you have the best bike designers working with total freedom you can create something amazing. Year after year Whyte has delivered stunning bikes over a range of disciplines, and seemingly never fail to disappoint.

We at JE James Cycles want to never disappoint either, and aim to provide you with the best selection of Whyte bikes we can get our hands on.