This webinar is part of a two-part series on how brands can advertise responsibly in the beauty industry.

Consumers forge strong bonds with beauty brands they use and follow. But exaggerated advertising claims and misguided marketing practices can break those bonds and damage consumer trust.

The clean beauty market is one of the fastest-growing segments in beauty. In the absence of a regulatory definition and given its association with sustainability practices, particularly the use of third-party seals and certifications, what “clean” means is currently in the eye of the beholder.

In part one of this series, BBB National Programs’ National Advertising Division hosts a discussion on how to #AdvertiseResponsibly in the clean beauty market.

Featuring:
Laura Brett, Vice President, National Advertising Division, BBB National Programs
Emilia McKee Vassallo, Partner, Ballard Spahr
Ronie M. Schmelz, Partner, K&L Gates
Annie Ugurlayan, Assistant Director, National Advertising Division, BBB National Programs

Learn more about the National Advertising Division's (NAD) impact on misleading and false advertising: https://bit.ly/379p9Ba

Follow NAD on LinkedIn: https://www.linkedin.com/showcase/national-advertising-division-nad-/
Follow NAD on Facebook: https://www.facebook.com/BBBNationalPrograms
Follow NAD on Twitter: https://twitter.com/BBB_NtlPrograms