Key account management requires discipline and structure to succeed. This 10-part key account management model supports the customer life cycle from implementation to retention with a strong focus on mutual value creation and contingencies to deal with risk.

00:00 Introduction
00:15 About Account Manager Tips
00:58 The Learning Cycle: Purpose, Process and Practice
02:30 Key Account Management Framework
05:24 Account Management Tools

I teach this model during a 2 day training workshop where I explain how to get your account managers to embrace the framework:

⚡ Clarify purpose to align with organisational objectives.

⚡ Implement a repeatable and sustainable process to guide activities.

⚡ And finally, practice. Leverage key account management tools that develop fundamental skills to create customer value and drive business results.

I also reveal some logical, simple and tactical tools that develop critical skills in research, analysis, planning, relationship development that guide key account managers down the path of success.

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Grab an obligation free call to chat about key account management and learn more about how I can help you.

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