I just bought my first Moonswatch. Through a friend traveling in Las Vegas I acquired a Mission to Uranus. It is my second favorite of the 11 Missions. I may be out of luck in buying my top pick though (Mission to Mars) as I hear Swatch is limiting Moonswatch purchases to one per customer. At the point of sale, they take your personal information and enter into their system. They assign you a customer number. This prevents you from purchasing another Mission, even if you travel to a different Swatch store. Your receipt will have your customer number as well as your name, city, and zip code printed on it. Essentially Swatch is trying to ensure these watches are going to the end customer (not a reseller) and at least for now, these end customers can only purchase one Mission. Not multiple missions on different days or from different locations. Essentially Swatch is tracking who is purchasing these watches.

I applaud the Swatch Group for trying to insure that these highly sought after watches are going to end customers and not resellers. I hope they are working to produce enough to meet consumer demand. I hope the missions become available online, and not be a store exclusive. I hope that those who want multiple missions will at some point be able to buy them directly from swatch without being limited. I would like a Mission to Mars at some point.

For those who have purchased or attempted to purchase the new Moonswatch, please share your experience below. Thanks!

0:00 - 0:29 Moonswatch Phenomenon
0:29 - 4:00 My experience buying a Moonswatch
4:00 - 5:48 Only One
5:48 - 9:26 This isn't good
9:26 - 9:44 Magic 8 Ball

Thanks for the assist Bobby!