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GOOD TO GREAT by Jim Collins | Free Audiobook Summary

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GOOD TO GREAT by Jim Collins | Free Audiobook Summary

Good to Great (2011) summarises the findings of Jim Collins and his research team's five-year investigation. They identified public companies that had attained long-term success after years of mediocrity and analysed the variables that distinguished such firms from their mediocre competitors. These elements have been condensed into fundamental notions about leadership, culture, and strategic management.

Jim Collins is an author, lecturer, and consultant who has taught at Stanford University's Graduate School of Business and is a regular writer to Fortune, BusinessWeek, and Harvard Business Review, among other publications. Built to Last, his previous book, sold over 4 million copies.

The author was inspired to write Good to Great when a business acquaintance pointed out that his previous book examined only how great companies stay great, not how they can become that way in the first place.

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