Vuyo and Fhatuwani from I See A Different You share on how they are disrupting the film making, photography and advertising space to establish a new and authentic narrative of Africa, one that is by them and for them. They show what it means to have Africans tell their own stories for themselves. I See A Different You came about in 2011 at a time when our four founding members were working in the advertising industry. They started to become increasingly aware of the pervasive misconceptions surrounding Soweto.

The public, led by the media, have a tendency to see Soweto as a starving, burning place of desperation and unrest.
Our aim is to reframe images from our own life stories, as well as the stories of others, and bring an alternative view of South Africa to a global audience.
Our images show the South African experience, and our love and optimism for the people we share our country with.

I See A Different You came about in 2011 at a time when our four founding members were working in the advertising industry. They started to become increasingly aware of the pervasive misconceptions surrounding Soweto.

The public, led by the media, have a tendency to see Soweto as a starving, burning place of desperation and unrest.
Our aim is to reframe images from our own life stories, as well as the stories of others, and bring an alternative view of South Africa to a global audience.

Our images show the South African experience, and our love and optimism for the people we share our country with. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx