The inaugural Soft Power Forum was organized by the Embassy of London and managed to gather more than 27 speakers from various sectors, including the government, entrepreneurs, media, researchers and practitioners from Indonesia and the United Kingdom. The virtual forum is one of the contributions to support efforts to improve Indonesia's Soft Power diplomacy.

This activity was held on the work of the Embassy of London with GIPA (Global Indonesia Professionals' Association) and YIPA (Young Indonesian Professionals' Association) and supported by UKICIS (UK Consortium of Research and Innovation of Higher Education), PPI UK, Ministry of Foreign Affairs in Indonesia. More than 100 stakeholders from Indonesia and the UK as well as the Indonesian diaspora in the UK attended the event.