Connect the Dots: All Things CTV/OTT |
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CTV, or Connected TV, is more specifically the devices, like a Roku device, an Apple TV device, the PlayStation, an Xbox, Amazon Fire TV, the dongles. Then OTT is technically the media that people are consuming on there. Subscriptions to Hulu, Netflix, Pluto TV, Tubi TV, HBO Go or HBO Now, all of those would fit this space. It’s one of the largest mediums right now that people are consuming, especially during these times.
This space is growing fast. We’ve read different projections for how big this space is and how fast it’s growing, but some of the stats we see show 2023 as a $50-billion dollar business. It’s growing rapidly, with something like 70% of households having access to streaming. So all of the TV dollars and TV ad spend eventually is going to be here. Whether you are a huge brand, publisher and small influencer/content creator, watch our recent FACEBOOK LIVE session where we answer everything you need to know about Connected TV! |