Learn a brand identity design process to build strategic brands with this 11 step framework, and develop your business processes.

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Freelancers and graphics designers might know their brand design craft, but having a documented process is what builds design businesses.

If you’re still winging it with your processes and designing off the cuff, you’re not building a business,. You’re selling your skills.

In this video, you’ll learn an 11-step brand design process to build strategic brands from a brand strategy.

This should also set the wheels in motion for you to begin documenting every process within your business so you can start moving the needle.

From strategy review to ideation, word mapping to thumbnailing, illustration to art direction, we’ll break down the agency process step-by-step.

By the end of this video, not only will you have a proven brand identity design process to bring into your business, you’ll have a valuable perspective on the importance of business processes.

0:00 Brand Identity Design Process [11 Step Framework]
1:18 Step #1 - Review Your Strategy
2:46 Step #2 - Review Brief
3:26 Step #3 - Perform Design Research
5:22 Step #4 - Brainstorm
6:06 Step #5 - Create Moodboards
7:16 Step #6 - Thumbnail & Conceptualise
8:53 Step #7 - Digitalize Best Ideas
10:18 Step #8 - Typography Time
12:05 Step #9 - Strategic Colour Selection
13:05 Step #10 - Become The Art Director
14:13 Step #11 - Strategy + Brief Review

#designprocess #brandidentitydesign #identitydesign #brandstrategy

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