Instagram Reels is Instagram’s newest vertical and it feels very familiar to Tik Tok - that’s because it is. In this video, I share some ways to be successful as a creator of 15 second short form content. We can learn a lot about how to succeed by watching what others do on other platforms, but without copying anyone outright. Going viral shouldn’t be the end goal—instead, the goal should be improving your skills as a content creator, and this platform can definitely help.

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Phil deconstructs digital marketing and social media to empower leaders, corporations, employees, and entrepreneurs. His insights have been featured in media outlets around the world, including CNN, Access Hollywood, Entertainment Tonight, and The Daily Mail, to name a few. Phil has worked with hundreds of brands across all industries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He frequently speaks at conferences in cities all over the globe, including London, Tokyo, Dubai, Cairo, São Paulo, Medellín, Auckland, Helsinki, and Los Angeles.

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