Cognitive Neuroscientist Shikher Chaudhary talks about how an understanding of the human brain changes how we market and advertise to consumers - complete with a live brain mapping experiment on stage. As the head of the India division of Neurons Inc, a global applied neuroscience firm, he works alongside some of the biggest media, retail, FMCG and technology companies to provide subconscious insights into consumer behaviour.


A cognitive neuroscientist , writer and entrepreneur, Shikher Chaudhary is the Director of the Indian division of Neurons Inc., a global applied neuroscience company. When not extolling the virtues of meditation, he spends his time lecturing at universities, bridging the gap between academia and industry. A graduate from King's College London, Shikher specializes in research on attention and information processing . He frequently collaborates with fellow neuroscientists from across the world to develop consumer specific neuroscience tools.
A certified qEEG practitioner, Shikher studies cognitive neuroscience with a focus on human attention, information processing and decision making. This enables him to explore how consumers make decisions and helps businesses align their messages with the interests, desires and moods of consumers and reach their target audience on a subconscious level.
A cognitive neuroscientist, Chaudhary is the Director of the Indian Division of Neurons Inc. Asia. A graduate from King's College London, Shikher specializes in research on attention and information processing. He frequently collaborates with fellow neuroscientists from across the world to develop consumer-specific neuroscience tools. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx