Why would anyone follow you? Barry Posner asserts that we follow people we believe are credible – competent, honest, forward-thinking, and inspirational. People will not believe the message, if they don’t believe in the messanger.

Barry Posner is the Accolti Endowed Professor of Leadership at the Leavey School of Business, Santa Clara University (located in the heart of Silicon Valley), where he served for 12 years as Dean of the School. Barry, along with his co-author Jim Kouzes, received the American Society for Training and Development’s highest award for their Distinguished Contribution to Workplace Learning and Performance. He has been named as one of the nation’s top management and leadership educators by the International Management Council, recognized as one of the Top 50 leadership coaches in America, ranked among the Most Influential HR thinkers in the world by HR magazine, and listed among the Top 75 Leadership and Management Experts in the world by Inc. magazine. He is the co-author of the award-winning and best-selling leadership book The Leadership Challenge. With over two million copies, the book has been described as a groundbreaking research study, combining keen insights with practical applications. It has been translated into more than 20 foreign languages. FAST COMPANY ranked it among the top dozen books of 2012, and it has been listed as among The Top 100 Business Books of All Time, receiving both book-of-the-year honors by the American Council of Health Care Executives and Critic’s Choice Award from the nation’s book review editors.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx