Why is packaging important? How can design make something look more expensive? Can design change the perception of value for a commodity good?

In episode 5 of the Young Guns 2, Chris reviews the packaging design assignment of the first batch of designers.

Here are the parameters:
• Choose an ethnic food to redesign its packaging
• Do not change the logo or colors
• Must use all type, legal, barcode from the existing package

Judging criteria:
1. Position for high-end clients
2. Appetite appeal
3. Shelf presence
4. Highlight product features
5. Appropriateness

00:08 - Monika
08:01 - Ria
20:06 - Tosin
27:45 - Spencer
35:43 - Connor
41:48 - Arun
50:59 - Winner

Thanks to our gear sponsor SONY - See the A6400 footage in later episodes:
http://bit.ly/futur-sony

Follow these designers' journey on Instagram:
https://www.instagram.com/anastasiavlasenko_/
https://www.instagram.com/anniieyangdesigns/
https://www.instagram.com/maitreyee.k
https://www.instagram.com/mindfulpursuits/
https://www.instagram.com/monikapern/
https://www.instagram.com/ria.hardcastle/
https://www.instagram.com/tos.adeniyi/

Do you like the music in this episode? Check out Epidemic and Artlist through our affiliate link:
• http://share.epidemicsound.com/thefutur
• http://bit.ly/2uWdna7

#FuturYoungGuns #GraphicDesign #Critique #Review #PackagingDesign
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