April Dunford gave this talk about Product Positioning at Lean Product Meetup on July 18, 2022.

April Dunford is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy.

April wrote the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.

Previously April ran marketing and product teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses.

If you would like to see more videos like this check out the following talks from past months:

▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018:
https://www.youtube.com/watch?v=bDUrQlmwox4

▶ Jake Knapp about his new book “Make Time” :
https://www.youtube.com/watch?v=q4Sx9o85y-s

▶ Box CEO Aaron Levie Interview:
https://www.youtube.com/watch?v=cJC_JuxRgIg

▶ “Product is Hard” by Marty Cagan
https://www.youtube.com/watch?v=gCYFmrvPI8Q

▶ “Jobs to Be Done” by Tony Ulwick:
https://www.youtube.com/watch?v=qQFUHapOJsQ

▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:
https://www.youtube.com/watch?v=H8XQVQy8Xiw

▶ For upcoming videos like this, subscribe to our channel:
http://www.youtube.com/c/DanOlsen

▶ This video was produced by Coreography https://coreography.com.

▶ Lean Product was founded by Dan Olsen https://dan-olsen.com.

▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product

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