Entrepreneurship, building a company and developing a totally new technology. These three ingredients make a great cocktail for a rollercoaster ride. Willem-Jan takes you on his own ride and what he learned during this energizing time.


Willem-Jan’s passion is building something from scratch while trying to do the impossible. “You need to follow your own path in life”, Willem-Jan says. After studying mechanical engineering at HTS Venlo and Automotive Engineering Science at TU Eindhoven, Willem-Jan started his career at a large truck manufacturer.

“It started out as a really cool job. But unfortunately, due to the financial crisis, it became a drag which made me less and less motivated. When even the plants had to be removed due to budget cuts I decided to quit my job and follow my passion and start my own business. This was probably the single most important decision in my professional life.”  



This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx