Professional's Choice and Bob Avila have been partners for many many years. Stay Tuned for the Bits by Bob video series explaining the different bits in Bob Avila's bit line and how to determine if your horse is comfortable in that bit.

Bob Avila has called the American Quarter Horse his obsession for over 35 years. That obsession has led Bob to accomplish a record to be marveled.

With over 37 World Champion or Reserve World Champion titles in events ranging from performance to halter Bob is acknowledged by his peers as one of the most versatile and accomplished horsemen. From being the first recipient of the AQHA Professional Horseman to capturing the prestigious title of Worlds Greatest Horseman twice Bob has gone on to win in excess of 1.7 million dollars!

He won both the $100,000.00 NRCHA Futurity and the $100,000.00 NRHA Futurity a feat only accomplished by one other individual. He is also in the very elite company of only one other horseman that has won the NRCHA Futurity more than two times.

Currently, Bob resides in Temecula, CA with his wife Dana. It is from there that he oversees his Avila Training Stables operation that includes breeding and sales.

Bob is renowned as being the "trainer’s" trainer. He has several young apprentices working for him at all times, learning and studying his remarkable horse training abilities and business practices that he is so well respected for in the industry today.