From "Aaru" (2005), this Kollywood filmi video gives a typical example of the introduction of the hero. Using editing techniques that would seem comical if not downright amateur to Western audiences, Indian cinema usually goes all out in defining the hero. Likening him to a god with 100-heads or undercranking the frame rate, the hero himself as he introduces himself is in control of the camera. To the audience watching him, he is a god. And this adds to the actor's celebrity.