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Models are useful to architects for all sorts of things, from the earliest parts of the design, all the way to marketing a building after its built. But, what is it about models that makes them such an important and powerful tool? And, how do different architecture firms incorporate them into their own and unique design process? This video explores these questions by surveying three firms: Morphosis, MVRDV, and Herzog and de Meuron. Often firms have model shops and dedicated model teams who are responsible for everything from early design decisions to critical client presentations and even marketing the building. We hear from the folks who work in these model shops and breakdown how the three case study firms approach models in their own unique way.

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__About the Channel__
Architecture with Stewart is a YouTube journey exploring architecture’s deep and enduring stories in all their bewildering glory. Weekly videos and occasional live events breakdown a wide range of topics related to the built environment in order to increase their general understanding and advocate their importance in shaping the world we inhabit.

__About Me__
Stewart Hicks is an architectural design educator that leads studios and lecture courses as an Associate Professor in the School of Architecture at the University of Illinois at Chicago. He also serves as an Associate Dean in the College of Architecture, Design, and the Arts and is the co-founder of the practice Design With Company. His work has earned awards such as the Architecture Record Design Vanguard Award or the Young Architect’s Forum Award and has been featured in exhibitions such as the Chicago Architecture Biennial and Design Miami, as well as at the V&A Museum and Tate Modern in London. His writings can be found in the co-authored book Misguided Tactics for Propriety Calibration, published with the Graham Foundation, as well as essays in MONU magazine, the AIA Journal Manifest, Log, bracket, and the guest-edited issue of MAS Context on the topic of character architecture.

__Contact__
FOLLOW me on instagram: @stewart_hicks & @designwithco
Design With Company: https://designwith.co
University of Illinois at Chicago School of Architecture: https://arch.uic.edu/

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