Pregakem, a pregnancy detection kit brand primarily focuses on KhushKhabri that one gets on discovering Parenthood. Their prime focus is that pregnancy is a two-way street and both the partners should be in it together.
Agency Credits:

Client: Alkem Heath Care

Agency: Anvis Digital Pvt. Ltd.

Concept: Shabaz Malik & Jiten Khemani

Production Company: Monk Media Network

Written & Directed: Ashish Patkar

DOP: Aditya Kapur

Dialogues: Faaizah Husain

Editor : Rupesh Ovhal

Producer : Charvi Mahalwar

Production Manager : Tejas Gangurde

Production Assistant : Prashant Redeker

Art Director : Kristel Dias

Hair & Make Up : Dushyant Shejale

Wardrobe Stylist : Karthik Rafique

The campaign featuring a dumb and deaf couple focuses on the happiness that one gets on discovering that they are pregnant and how the stereotype fear takes over their mind as to what if their child will also be like them, and then how the pregnant couple decide to accept it and take an oath on whatever the consequences may be, their love for their child will not change.

The film ends to breaking the stereotype which comes to show that when happiness touches your heart you do not need words to describe them.