In pursuit of the American Dream many think we are free to choose good health-but who is really making these decisions for us? In this talk, Dr. Pestell explores cultural assumptions that drive cancer seeking behavior. He will reveal solutions that will empower you to live healthier starting today.

Dr. Richard Pestell is a leader in the global cancer community. He has galvanized international teams to fight cancer, has more than 600 published works and patents in cancer diagnostics and treatment including light-activated gene therapy. He founded companies (ProstaGene, AAAPhoenix) and Institutes, led cancer not--for-profits and directed two US Cancer Centers: Lombardi Comprehensive Cancer Center, and the Kimmel Cancer Center at Thomas Jefferson University.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)