I think client-agency relationship evaluation meetings conducted face to face are great opportunities for agency leaders. But are there downsides?

Some potential benefits for agency leaders:
1. Identify areas of service the client perceives as least/most valuable
2. Discover the client's future business plans to see how to best support
3. Share ideas, resources, useful contacts etc
4. Understand the client's world more to strengthen the personal and professional relationship
5. Agree on preferred ways to enhance ongoing communication

Potential downsides:
1. Will the client feel comfortable enough to share their honest feedback?
2. Situations change frequently and quickly, how much time should you invest in this exercise and how reliable are the results?
3. Should they be carried out by the agency or an independent third party?

What are your thoughts on this?

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Now if you are an account manager, and you want to raise your value, increase your confidence, improve your consultancy skills, and grow your existing accounts, then come and join me at the Account Accelerator Programme. It's for three months, and I take your agency from unpredictable project revenue to more predictable account growth. If you want some more details, please contact me on LinkedIn at Jenny Plant or drop me an email at jenny@accountmanagementskills.com.

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