What is the business model for creatives? How do creators leverage content to redesign culture? Julian Mitchell, an award-winning multimedia journalist and producer, shares the keys. Julian Mitchell is an award-winning multimedia journalist with a passion for using content to design culture. He has held editorial and supervisory producer roles at industry-leading pop culture entities including REVOLT, HuffPost, Complex, Forbes and Beats by Dre. He has also spearheaded campaigns and content for brands like American Honda Motors, Wells Fargo, Google, and Magic Johnson Enterprises. As a LinkedIn Top Voice and a frequent panelist in national and international discussions about media, Julian possesses an acute understanding of the impact content has on real-world culture. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx