In this video, Ruben will explain what is Conversion Rate Optimization in a nutshell.
Check Ruben’s course 👉 https://punchsalad.com/lp/cro-course/

He will explain why it is so valuable that all the biggest tech giants like Google, Amazon, Etsy, and so on have dedicated teams just working on this.

And don’t let the name “conversion rate optimization” fool you, as conversion can mean anything, a product sale, lead generation, or even an affiliate link click. It doesn’t matter; if there is a metric you want to improve, you can do it with CRO.

Ruben is the bestselling CRO course instructor on Udemy. And I’ve taken a few of his courses, and they are great! So if you want to improve your website’s revenue, conversion rate, AOV, or any other metric, make sure to stay to the end.

More about CRO: https://cxl.com/conversion-rate-optimization/

Conversion Rate Optimization Framework:
00:00 What you will learn and uses case
01:32 What is Conversion Rate Optimization
02:59 CRO Process
03:44 Optimization research
05:46 Combine Insights
06:30 Prioritize ideas
07:04 Create a Hypothesis
07:57 Run an AB Testing
08:47 Analyze results & gather learnings
09:26 AB Test tools
10:10 Who should be involved in CRO in a company
11:06 CRO in summary

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