A large group of conservative social media users have created a fake online challenge in a bid to discredit the protest movement against racism and police violence that has swept the United States since the death of George Floyd, un unarmed black man killed on May 25 by a white Minneapolis police officer. These conservative agitators invented a fake movement calling for white women to shave their heads, shedding their “privileged” hair in solidarity with Black Americans. But it turns out this fake campaign hasn’t duped anyone.

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