Propaganda being rebranded to public relations is one of the most important shifts in communications to happen in the past 100 years. But the man behind the rebrand, Edward Bernays, is largely forgotten to history. Why?

Maybe it’s because the story is too complex to reduce to a soundbite.

Maybe it’s because we don’t want to remember.

Maybe, it’s time someone starts asking the hard questions about what it is we actually do.

This is propaganda.