If we try to "close the deal" by bragging about our accomplishments and material possessions, we won't get very far. But if we start by sharing what we believe and WHY we are who we are (or do what we do) we give people the opportunity to connect with us on a deeper, more human level. People don't buy what you do, they buy WHY you do it.

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Website: http://simonsinek.com/
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Simon’s books:
The Infinite Game: https://simonsinek.com/product/the-in...
Start With Why: https://simonsinek.com/product/start-...
Find Your Why: https://simonsinek.com/product/find-y...
Leaders Eat Last: https://simonsinek.com/product/leader...
Together is Better: https://simonsinek.com/product/togeth...

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#SimonSinek