Geffen Records was having a hard time selling the music video "Welcome to the Jungle" to MTV. David Geffen made a deal with the network, and the video was aired only one time around 5:00AM on a Sunday morning. As soon as the video was aired, the networks received numerous calls from people wanting to see the video again.

In spite of the early morning airtime, the song's music video caught viewers' attention and quickly became MTV's most requested video. The video in question (directed by Nigel Dick) begins with a shot of Axl Rose disembarking a bus in Los Angeles and a drug dealer (portrayed by Izzy) is seen trying to sell his merchandise while Rose rejects it.

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