The "Consumed" series is my take on CPG news that I find interesting throughout the week. My goal is to add commentary, dive deeper, or bring more context to topics that often do not get covered by the traditional media outlets. Consumed Ep.129 attempts to answer if Beachbody can compete against Peloton after merging with MYX Fitness? If the fitness content is good enough for Michelle Obama than the company that owns it should be good enough for the public markets, right? Are you confused? Don’t worry…the connection between the former first lady, her favorite workout program p90x, and the stock market will make sense after you consume this content. In mid-February 2021, Beachbody (NYSE: BODY) announced it would go public through a three-way merger agreement with Forest Road Acquisition Corp. (SPAC), which had ties to former NBA star Shaquille O’Neal and former TikTok CEO Kevin Mayer, and at-home connected fitness company MYX Fitness. The goal of the merger is to build a uniquely integrated health and wellness subscription company that directly competes with leading digital fitness brands such as Peloton. It will do this by combining Beachbody’s fast-growing digital subscription business and extensive library of live and on-demand workout classes with MYX Fitness connected fitness equipment capabilities. Just as streaming opened up the media world, I believe that connected fitness will open up the wellness world. Fitness has always been about connection, but now digital connectivity has made new experiences and business opportunities possible. We are still in the earliest stages of connected fitness, but the long-term winners will need to be great at four different pillars; hardware, software, content, and community. That being said, it will be exciting to see if the Beachbody Company can excel at each of those areas and compete with the likes of Peloton.

OpenFit & Ladder Supplements M&A Breakdown Video = https://youtu.be/eEQDGTzAMaM


**I AM NOT A FINANCIAL ANALYST OR ADVISOR AND NOTHING IN THIS VIDEO SHOULD BE USED TO MAKE INVESTING DECISIONS. I AM JUST SHARING MY OPINIONS ON A VALUED PART OF THE CPG ECOSYSTEM THAT I AM PASSIONATE ABOUT. IF INACCURACIES WERE SAID IT WAS AN HONEST MISTAKE AND NOT MALICIOUS OR TO GIVE NEGATIVE INTENT.**

Link to The Beachbody Company Investor Relations - https://investors.thebeachbodycompany.com/overview/default.aspx

#beachbody #openfit #supplements


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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!

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