Allison Kluger: "Telling your Story Can Lead to Success and Opportunity" |
![]() |
Allison Kluger, GSB Lecturer in Management, explains the importance of having 5 stories in your pocket, and how to tell a great brand story with authenticity that's rich in detail – while touching upon reputation, presence, and branding. This Stanford GSB Spring Reunion faculty presentation was recorded on May 3, 2019.
|