In two years Apple has disrupted marketing departments and brands around the world. First with iOS 14 blocking ad tracking, and now iOS 15 is blocking email and website tracking. Jeremy Miller interviews Bobby Dietz on the Sticky Branding Podcast. Bobby is a co-founder and partner of ATTN Agency. They discuss how to prepare your business for another disruption to digital marketing.

Bobby Dietz is a co-founder and partner of ATTN Agency — a performance marketing agency. Bobby is an entrepreneur and digital marketer with deep expertise in scaling consumer goods and e-commerce businesses. Clients love ATTN’s ability to make the most out of advertising dollars by converting more high-quality visitors into customers. This is done through direct response marketing.

In This Episode

- How iOS 14 impacted digital marketing and advertising.
- How to prepare for the iOS 15 privacy changes, and the impact they will have on your marketing’s data.
- Why Bobby prioritizes his team and makes sure they are not overworked and under appreciated (which is a common issue for employees in the advertising industry).
- Why you need to get ahead of the iOS 15 privacy changes now! Timing is everything.

Bobby’s Tips

- Send all Shopify data to Google Analytics
- Verify the match rate on all platforms to what is reported in Shopify
- Formulate and Follow a UTM Process for better tracking and transparency
- Send surveys and track the information in Google Analytics