Helena Westin shares her insight and ideas on why identity is so misunderstood… but so crucial for success! In life as well as in business.

Helena Westin is an expert in brands and communication as tools for change and leadership. From her base in Stockholm, Sweden, Helena has a long career both in the highly commercial business sector and as an activist for human rights. She is one of the founders of Pride in Sweden, a movement that today is the largest event in northern Europe. Her business career involves high profile positions as one of the first female CEO’s of an international ad agency, the today iconic agency af Paradiset DDB.

Today Helena is a board professional with a broad range of diverse organisations and companies from the Swedish Televison, to design and brand agency Identity Works, to fintech company Cinnober Financial Technology, to Stockholm Head Hunting and Dynamic Code. And she still has a huge comittment to human rights issues in the LGBT community via RFSL, QX and the Equalisters.


Helena Westin is an expert in brands and communication as tools for change and leadership. From her base in Stockholm, Sweden, Helena has a long career both in the highly commercial business sector and as an activist for human rights. She is one of the founders of Pride in Sweden, a movement that today is the largest event in northern Europe. Her business career involves high profile positions as one of the first female CEO’s of an international ad agency, the today iconic agency af Paradiset DDB. Famous for the global campaigns for Diesel Jeans in the 90’s. But she has also worked both in the media and publishing sector and in tele com with a focus on digital business development for Aftonbladet/Shibsted, and mobile operator 3 (owned by Investor and Hutchinson).
Today Helena is a board professional with a broad range of companies from the Swedish Televison, to design agency Identity Works, fintech company Cinnober Financial Technology to Stockholm Head Hunting + Dynamic Code. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx