People can see things differently when presented with the same visual evidence — from party trick optical illusions to courtroom videos of police arrests. The difference isn't in our eyes, but in our memories, and where our mind focuses its gaze. By becoming more aware of our visual attention biases, we can gain a broader and more informed perspective of the world. Emily Balcetis is an associate professor of psychology at New York University. Her research explores motivational biases in visual and social perception and the consequential effects on behavior and navigation of the social world. She’s the author of over seventy scientific publications, and her work has been featured in Forbes, Newsweek, Time, Scientific American, and The Atlantic. Emily has lectured at Harvard, Princeton, Yale, Stanford, and the University of Chicago. She lives in New York City with her husband and their children. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx