Digital Marketing has become an indispensable way for any business to reach new customers. But it's not easy to know where to get started. Dan Grech, the founder of BizHack Academy, believes that digital marketing is best learned by doing. And he's developed a proven methodology that's helped hundreds of small business owners jumpstart their growth using digital tools.

Regardless of your industry, whether you're B2B or B2C, sell a product or service, it all starts with understanding how to attract new customers using your website and social media. In this session of the Riverview Credit Union Mid-Ohio Valley Entrepreneurship Expo (MOVEE) Dan Grech will review BizHack's Six Pillars for every successful online campaign:

1. Setting the campaign objective
2. Defining your target audience
3. Creating an irresistible offer
4. Using a thumb-stopping video
5. Crafting a compelling message
6. Using a Call-to-Action

You'll be given concrete tips and do hands-on exercises to get you thinking like a marketer. You'll get these concrete takeaways that you can apply right away:

* How marketing has changed (permanently) due to the pandemic, and how you can adapt
* How to communicate effectively (and profitably) with current and future customers
* Case studies of small businesses running digital campaigns to attract new customers
* From there, you'll be ready to more effectively hire and manage a team to help you market your business online.

About BizHack Academy

BizHack Academy is a top provider of advanced digital marketing training. BizHack was named a top startup in Miami in 2019 by The Miami Herald and was part of accelerator programs funded by The Knight Foundation, Goldman Sachs and Entrepreneurs' Organization. Since 2015, BizHack has trained more than 10,000 nonprofits and businesses including Miami Foundation, Knight Foundation, Radical Partners, Catalyst Miami, Children's Movement of Florida, NBCUniversal, Univision, Whirlpool, Wells Fargo, Copa Airlines and Royal Caribbean.

For more information visit us at https://www.bizhack.com or follow our page on Facebook at https://www.facebook.com/bizhackacademy

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