The SDGs are a hot topic. They unleash a lot of enthusiasm, but when it comes to making real progress- there’s still a lot of work to be done. Linda shares 3 principles which companies, governments and ordinary citizens can apply to make a real and lasting positive impact on the SDGs. The SDGs are a hot topic. They unleash a lot of enthusiasm, but when it comes to making real progress- there’s still a lot of work to be done. Linda shares 3 principles which companies, governments and ordinary citizens can apply to make a real and lasting positive impact on the SDGs. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx