Camelbak Has More Opportunity Than Ever!

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Camel Bak, a really cool brand. It's been around so long, and I'm happy to see they're advertising on Facebook. I think they've got some nice little ads here. 50% off styles and colors. That is a very big offer, especially for paid traffic and not only are they advertising, but they're advertising all over the world. I'm sure these things sell everywhere across the world.

So, if we scroll down, one of these ads that's off, that looks pretty good to me, is this one right here. If you look, it says less than 100 spent and all to women. I think that's a nice little ad. So, clearly they've got a female market. They're either directing more attention to because that's where it's converting, or they want to try and grow that part of their business.

I mean, this ad in particular right here introducing the Camel Bak custom, I mean, that's a nice little ad. And you can get a lot of sales of custom items, but if you don't give enough money to it, even if you're losing money, it's hard, you have to let Facebook go. It's got to run because it's algorithm is powerful, but not if you don't spend the money.

This is a really good ad in particular. It says, "No Sweat." I mean, if you're talking about water bottles, what's the first thing that comes to mind when you say, "No Sweat." It's not a workout, it's the bottle not sweating and dripping water all over the place. I love that copy for an ad for Camel Bak. I'll read targeting on shopping. I haven't checked that, but that's where they're really going to be making a lot of their money this brand.

But it's really important to have at least remarketing live on Facebook. So, just an overall view of their ads, I think are really good especially the heavy discount on Camel Bak. That's a retargeting ad. Very, very well done. I'm sure they have so many knockoffs too. There's probably a big angle to play there and to copy, but generally, really happy with these ads. Let them run a little more and spend some more money on them. You'll see better results over time.

My name is Bobby Dietz and make sure you follow along and stay tuned for the next one. Thanks for watching.