It's every business owner's dream to run a successful company, but many struggle to understand the difference between gross revenue and profit. In this video, I share a client story about how knowing the difference between the two is important and how you can profit more with a lower gross revenue.



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Mike Claudio is a seasoned sales and business development professional with 15+ years of sales and sales leadership experience. He has helped several construction companies grow from a leadership position and decided to turn that into a career as a sales consultant and coach for professionals in the construction industry via starting WinRate Consulting in early 2018. So far Mike has worked with over 25 companies and helped several grow by 7-figures in process.

Mike is driven by helping business owners and sales professionals reach their potential by teaching his best practices created through on the job training with sales and leadership roles in several types of industries and business types along the way. He is a published author, a professional speaker, multiple business owner, Father, and Husband.

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