On social media, you need to track what's working and what's not...

That means effective use of data and analytics.

But what's the best way to track social media analytics?

Watch the video for 10 of the main options available — or for the full guide, see https://www.everywheremarketer.com/blog/best-way-to-track-social-media-analytics

Here's a quick summary...

1. Google Analytics — free, with access to several social media metrics

2. Sprout Social — popular social media management tool including analytics

3. HubSpot Marketing Hub — sophisticated analytics, though pricier than most

4. Keyhole — specific focus on social media analytics

5. Brandwatch — analyze larger social media campaigns

6. BuzzSumo — content insights

7. Talkwalker — social media listening and analytics

8. Hootsuite Analytics — sophisticated social analytics

9. Buffer Analyze — streamlined and easy to use tool

10. Quintly — enterprise-focused social media analytics

That's just a summary. Remember to go to https://www.everywheremarketer.com/blog/best-way-to-track-social-media-analytics for the full guide on the best way to track social media analytics, including full reviews of all the tools referred to above.