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Simple Brand Strategy Process (Case Study: Creating My Brand Identity)

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I've been working on creating a brand strategy for my new business and I wanted to share with you a simple brand strategy framework that I usually use. The truth is, when I help people like you to brand yourself, I don't think the process has to be very complicated. In fact, building a brand can take about a day and no longer, unless you're like some huge brand like Nike or McDonalds... but let's be honest, you probably aren't. You might be a personal brand or a small business. So let's focus on creating a brand that is good enough and then you can move right into making money.

Alright, so when creating brand identity design there are a lot of components. I simplified them to include the brand heart, brand voice, and brand identity. This brand strategy process allows us to focus on these three core components. Another underlying component is also your target audience.

Whether you are rebranding or stepping into branding 101 and using this video as a mini course, I hope this helps you with your branding process for your business too.

#branding #brandidentity #startyourbusiness


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SET UP YOUR CLIENT ONBOARDING SYSTEM:
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HOW TO TALK TO CLIENTS BETWEEN SESSIONS:
➀ https://www.youtube.com/watch?v=abOu6Zut_II&t=16s

SHOULD YOU QUIT YOUR JOB TO START A BIZ?
➀ https://www.youtube.com/watch?v=0m2ngeZzgN4&t=52s



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// ABOUT ME

I'm Kamila Gornia, business coach and marketing strategist. I am the founder of Heart Behind Hustle, an education and coaching company for impact-making entrepreneurs who want to grow and scale their business online through aligned marketing strategies that can turn your brand into a movement.

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The information contained on this channel and the resources available for download through my website are for educational and informational purposes only. No health advice has been evaluated or approved by any governing body, and all advice should be undertaken at your own discretion, because you’re a smart cookie. Affiliate links may be included and are noted as such. By watching or subscribing to this channel you agree to use the common sense discretion outlined in detail on my full disclaimer, found here: heartbehindhustle.com/disclaimer

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