The most sustainable thing to do was to stop using natural resources in a careless way to ensure those of the next generation. Javier Goyeneche, founder of Ecoalf, shares his commitment to put an end to the endless pollution. Javier Goyeneche is the President and Founder of ECOALF

Born in Madrid, Javier studied in Spain, London and Paris, while also taking part in top international equestrian competitions. In 1995, he founded Fun & Basics, specialising in contemporary fashion handbags and accessories which resulted in Javier winning the Best Young Entrepreneur of Madrid in 2005.

In 2012 he launched ECOALF, a fashion and design company with the mission to reduce the amount of waste in the world by using recycled materials to produce fashionable consumer goods, including outerwear, swimwear, casual apparel, shoes and accessories. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx