How do you become well known and in demand in your field? It starts by finding your niche. There's a reason that Specialist's are in so much higher demand than General Practitioner's in the medical field. When people have a specific problem that needs to be solved, they want to go to the best possible person to solve that problem. In this excerpt from one of his Adobe MAX 2022 talks, Chris talks about why niching is so important to keeping your career growing, and why fewer people doing the thing you excel at is your best option to create value.

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Rodrigo Tasca, Richy Films, Stewart Schuster
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic