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Why Authenticity is Key to Building a Strong Brand (Explicit Language)

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How to Stand Out and Build Your Brand Without Compromising Your Values.

In this video Phyllis and Chris discuss the importance of building a brand around authenticity and attracting like-minded people. The concept of code-switching is introduced, and the speaker advises against it, encouraging individuals to show up as their best selves. The topic of respecting the rules of the house in different cultures is also discussed.

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

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